CITIC Pacific upgraded after positioning female shopping mall retail industry will account for 65% neogeo.zip

CITIC Pacific after upgrading the positioning of female retail will be accounted for more than 65% recently, Shanghai Nanjing West Road CITIC Square became the focus of concern. Many people found the mall four floor shops were closed. Reporter yesterday visited learned that CITIC Pacific is currently in the normal format adjustment, four floor shops have vacated normal commercial reserves. Informed sources told reporters exclusively revealed, as Shanghai established small shopping center, CITIC Square, the average rent close to 30 yuan per square meter, a level higher than many peers. Mini volume niche positioning decision "business management is dynamic, regardless of Shanghai or other city department stores, shopping centers, small annual adjustment, 35 year adjustment is" routine "." CITIC Square official yesterday responded denied the "closed shop" rumors: "the adjustment is in order to upgrade the whole mall, 4 floor, about 60% shops will show a new brand." The reporter learned from the industry, the old district of Shanghai Nanjing Road "Mei first opened, Hengtai" foreign customers accounted for more than 30%, and the current customer base has changed. CITIC Pacific, the official said, the future will fully tap the surrounding white-collar office customers, positioning more younger, with young women service users. The reporter learned that, at the same time as Shanghai’s first commercial positioning body art, CITIC Square fashion salon has launched a multimedia drama and other art activities. The future, in addition to upgrade the brand change, customers can find their own love of the art project at the mall. A person close to the mall insider told reporters, CITIC Pacific is the average rent close to 30 yuan per square meter, the high level of a lot of industry. "Some of the new shopping mall shops look full rent, also have a certain flow, but behind may sacrifice is" real money "– shop rent; of course some shopping malls" raised "after a period of time will be adjusted, such as the original popular format adjustment for the retail rent higher." In fact, in the eyes of many people in the industry, to maintain a level of rent, and adhere to the brand settled, this is not a simple business issue. After the adjustment of retail industry accounted for 65% of the informed sources, Hushang some new mall retail trade accounted for nearly 30%, food accounted for 40%, the rest is supporting entertainment etc.. "In Nanjing West Road, retail industry generally reached 65%-75%, CITIC Pacific, the highest even reached more than 80%, from the commercial development perspective is benign." CITIC Pacific also admitted that with the changes in consumption habits, the mall will "go", after the adjustment, the proportion of retail formats will be around 65%. From the volume point of view, CITIC Pacific leasing area of only 19000 square meters, belonging to the "mini shopping center, the proportion of industry cannot refer to a large shopping center, even some department stores." Informed sources told reporters that since the brand positioning of CITIC Pacific’s focus on the international first-line second-line fashion, personalized to minority groups, the introduction of international brand in Shanghai has also opened three or four stores, while CITIC Pacific shops are.

中信泰富升级后定位女性商场 零售业将占比65%   近日,申城南京西路上的中信泰富广场成为关注焦点。不少市民发现,该商场四楼店铺陆续关闭。记者昨日探访得知,中信泰富目前正在进行正常业态调整,四楼店铺相继空出属正常商业储备。知情人士则向记者独家透露,作为沪上老牌小型购物中心,中信泰富广场目前平均租金接近30元 平方米,这一水平高于很多同业。   迷你体量决定小众定位   “商业管理是动态的,无论上海还是其他城市的百货、购物中心,每年小调整、三五年大调整都是‘常规动作’。”中信泰富广场相关负责人昨日回应时否认“关店”传闻:“目前的调整是为了商场整体升级改造,4楼约60%店铺将呈现新品牌。”   记者从业内了解到,沪上老牌商圈南京西路的“梅恒泰”最初开业时,外地顾客占到30%以上,而目前客群已发生了一定变化。中信泰富上述负责人表示,未来将充分挖掘周边写字楼白领客群,定位更年轻化,以服务年轻女性用户为主。   记者了解到,同时作为上海最早定位艺术的商业体,中信泰富广场的时尚沙龙曾推出过多媒体话剧等各种艺术活动。未来,除了品牌升级变化,顾客也能在商场找到自己喜欢的艺术项目。   一位接近该商场的知情人士向记者透露,中信泰富目前平均租金接近30元 平方米,这一水平高出很多同业。“一些新开商场看起来店铺满租,也有一定客流,但背后可能牺牲的是‘真金白银’———店铺租金;当然一些商场‘养’了一段时间后,会进行调整,比如把原先聚人气的业态调整为租金更高的零售业态。”   事实上,在多位业内人士看来,要保持相当水平的租金,同时又对入驻品牌有所坚持,这不是一道简单的商业课题。   调整后零售业占比65%   该知情人士介绍,沪上一些新商场零售业态占比近30%,餐饮占40%,其余为配套娱乐等。“而在南京西路,零售业态普遍达到65%-75%,中信泰富最高时甚至达到80%以上,这从商业发展角度来看是良性的。”中信泰富方面也坦言,随着消费习惯的变化,商场也会“顺势而为”,此次调整后,零售业态占比将在65%左右。   “从体量来看,中信泰富可租赁面积仅19000平方米,属于‘迷你型’购物中心,其业态比例无法参照大型购物中心,甚至一些百货商场。”知情人士告诉记者,一直以来,中信泰富的品牌定位集中于国际一线二线时尚,偏向个性化小众群体,其引进的部分国际品牌至今在上海也只开了三四家店,而中信泰富店铺则保持着旗舰店地位,“所以它本身也并非面向大众化客群’。相关的主题文章: